Understand
We begin with your aims, your audience and the material you already have. Conversation helps us identify the questions your copy needs to answer.
INDEPENDENT THINKING. IMAGINATIVE WRITING.First understand.
First understand.
Then, get creative!
A personal, collaborative process with a clear brief and agreed review stages.
Let’s talk about your project ↗Research
We explore the subject, review source material and speak with the people who know it best. We check facts, clarify unfamiliar ideas and gather the detail that gives the writing substance.
Shape
We agree the messages, structure, tone, scope and schedule. Clear production agreements keep responsibilities and review stages easy to follow.
Write
We develop the copy in context, working with designers and other contributors so that words and presentation support each other.
Refine
You review the draft. We resolve feedback, check the detail and prepare the copy for its intended use.
Deliver
We hand over the approved copy in the agreed format, ready for publication or production. Where needed, we work with your creative team to check the words in their final setting.
Good briefs make
good beginnings.
Tell us who you need to reach, what they need to understand or do, where the copy will appear and when you need it. Existing drafts, background documents and examples of the tone you like are all useful starting points.